What a slip up.
At least he wasn't fired for lube conduct?
A senior exec at a British biz that makes and sells sex aids was sacked after he shifted the company's website from a .org to a .com in its branding, an employment tribunal heard this week. Head of sales and marketing at Yes Yes Yes, Ciaran Arstall, wanted to promote the firm's dot-com website over its original yesyesyes.org …
OTOH, isn’t the .org TLD intended for non-profit organizations and charities? I certainly wouldn’t expect to find a personal lubricants business in that namespace, unless they were nobly crusading to ease the chafed naughty bits of the world’s poor.
From memory it was decided that the .org was designed to be used by charitable organisations but that wouldn't be compulsory. So the lube firm are fine.
My own blog has both .com and .co.uk for crying out loud, and I'm not exactly a million pound buisness. It certainly sounds like a decision only a Muppet would make not retaining the .org (or at least mothballing it) so assume he did this to prove a point? Why else wouldn't you keep and use both?
If they switched from .org to .com but didn't retain the .org as a redirect
They did retain yesyesyes.org. Both it and yesyesyes.com reference the same IP (in the Amazon cloud) though they use different mailservers. A (cautious) check with lynx shows the same front page from both directions - as you'd expect seeing that both point at the same IP.
He clearly has little idea about how the internet works. Or that people have bookmarked the site. Many people use bookmarks and forget the domain entirely, like contacts on phone where you only now recall your own number.
Indeed if I site suddenly changed like that my first assumption would be that it's an imposter and not to be trusted at all.
They are well rid of him...
Well, he's good at marketing *himself*, if nothing else....
"Tenacious, accomplished and entrepreneurial Head of Sales and Marketing with consolidated expertise in B2B / B2C sales, marketing and business development, product development, market access, financial control, turnaround strategies and partnership building.
Demonstrable successes in launching new products, managing adaptive campaigns, utilising strong consumer insight and delivering strategic brand and product support / training gained through a progressive 20-year career in the FMCG sector.
Autonomous and trusted senior executive with a track record in driving business growth and performance through the leadership of multi-functional teams and collaboration with external partners, distributors, retailers, wholesalers and customers."
Yes. Though in this case from the article it seems his title was: Head of sales and marketing. The exec bit seems to have been put in by El Reg.
Sales drones seem to be the type that feel the need for a fancy title on their little "business cards" just to get a sense of validation. Can't go into a meeting with ANYONE with the title of "sales droid". That would be embarrassing. How could one POSSIBLY sell anything. Now if they're meeting with the "Head of sales and marketing" they'll feel they're dealing with someone who has some pull in the company and get them a good deal! Instead of the reality of getting even more royally shafted.
"Both Brooks, 58, and cofounder Susi Lennox, 73, decided to start the company when they grew tired of their jobs in the drug safety departments of various pharmaceutical companies."
I wonder how many people who work with detailed regulations and checklists all day dream of starting a small business selling something outrageous? These two actually did and seem to be fairly successful. They perhaps need to consult more widely about changes to their Internet presence however.
I work in a research institution which has the same Internet domain from 1992. Every few years some "genius" proposes to "improve" it, forgetting that for over 25 years of our research people all over the world have added email addresses with that domain to their address books. Also all our research papers have the corresponding author's email address in that domain. We now have two domains and I dread the dey when a pointy-hair manager decides to save on the old one. However it will not be done soon because... the old one is painted on the wall of our main building in letters larger than a grown manager.
For full transparency, I'll add that I'm partial because I chose and registered the original domain of the company (the one painted on the building) in the time my bosses had no idea what Internet is.
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