20m dollar explanation.
It sounds like a private git, how is it different?
EDIT: never mind, it's yet another chat app that resembles iCQ of yesteryear.
Say what you must about the forgotten ICQ, but it really jumped out in front with its simplistic GUI design. Even had that amazing 32x32 video chat option that could pull off 64x64 on isdn! The glorious 90's are gone....