Safe?
""Hybrid rockets like this are safe and controllable, as well as being lower cost and greener than alternative methods."
Ah, this is obviously some strange usage of the word 'safe' that I wasn't previously aware of."
Safety in rocket launches isn't the same as, say, safety in swimming pools. As has been pointed out, a rocket capable of putting a useful payload in orbit at reasonable cost has to be engineered very close to the bone.
But if you've got a hybrid rocket that uses HTP (high test peroxide) as an oxidiser and synthetic rubber as fuel, you've got something that's fundamentally safer than most other rocket motor designs.
Unlike many oxidisers, HTP isn't inclined to explode or cause massively rapid fires. Granted, the stuff will decompose into hot oxygen and water and set fire to pretty much anything inflammable given half a chance, but it's less iffy as a rocket motor oxidiser than nitrous oxide (Virgin Galactic's engine supplier had a tragically fatal accident developing an engine using that) or liquid oxygen.
Unlike solid fuel engines that currently fly, it's easy enough to turn off and turn on a hybrid engine, especially one that uses catalytically decomposed HTP as the oxidiser: they have no need for an ignition system.
And given that a hybrid engine only needs one pump, for the oxidiser, it's got fewer parts to go wrong than a conventional liquid fuelled rocket engine.
Then you can take into account other factors: if you're using HTP as the oxidizer, you can use it to run the oxidizer turbopump by simple catalytic decomposition. And that turbopump will be pumping a liquid that's at ambient temperature, being driven by a not very hot mixture of oxygen and steam. All this gives you much simpler engineering than many other high performance rocket engines.
So yes, Nammo's right: their design is fundamentally safe, controllable, and low cost - at least when compared to many other approaches they could have used.
Greener? Hmm. Maybe, maybe not: if you use hydrogen and oxygen, your combustion produces nothing but water. Nammo's design produces water and carbon dioxide. But bulk hydrogen these days is mostly produced from oil, which is not a carbon-free source.