back to article Now here's an idea: Break up Amazon to get more shareholder cash

Investor advice biz Citi Research has recommended that Amazon breaks itself in half to avoid antitrust accusations, according to reports. "There has been greater noise of late regarding the desire to investigate and potentially regulate the company," Citi analyst Mark May said in a note to clients issued on Monday and reported …

  1. James 51

    So his pitch is basically do this so I can make lots of money?

    1. Charlie Clark Silver badge

      No, the current structure encourages a higher share price at the cost of dividends. A normal business would never be allowed to operate at such a high price to earnings ratio but people keep betting that Amazon will just keep getting bigger.

      1. anothercynic Silver badge

        The current structure has served Amazon well by allowing Bezos to drive innovation and expansion by *reinvesting* in the business, investors be damned. Those who got in the Amazon game (like I would've *loved* to back in the nineties) early now have stock that is worth 100 times more. That is long game, that is faith in what he's doing it worth it.

      2. Persona Silver badge

        "people keep betting that Amazon will just keep getting bigger"

        Which is probable as they are only generating profits of $197m on revenues of $38bn. The rest is being invested back into the business. By keeping it all one company they can take money from one part to grow or even start another. This would be so much harder to do if they were seperate companies, and the result would be investment money pouring out of Amazon and into the shareholders pockets.

    2. Anonymous Coward
      Anonymous Coward

      That's exactly my read as well. Thinking about it, everyone should make money out of it as the sum (AMXN) is worth less, in real terms, than the parts valuated separately. Not the first time I've seen this. IBM in the early '90's is the first time I twigged to such a case.

    3. a_yank_lurker Silver badge

      @James 51 - The whole idea is predicated on avoiding anti-trust litigation supposedly. While Amazon is big it is only dominant in online retailing (about 50%) and significant in a couple of others. As a retailer it might command single digit share of the total retail market; dominant in a niche but not a real threat to a well managed retailer. Most of wailing about failing retailers is about incompetently managed companies and over built retail space. Neither issue is the fault of Amazon at all. At worst Amazon highlights the incompetence. AWS is a tough competitor but there are many others with the cash and (alleged) technical know-how to be fierce competitors. Here its more about getting your act together than AWS being a monopoly. Since Amazon is not a monopoly the 'analysis' is really demand to break up the company as you say "so I can make lots of money".

      1. robidy

        If all retailers paid Amazon levels of tax we'd have a massive budget issue.

        Why shoild bricks and mortar retailers subsidise Amazon's agressive tax avoidance?

        1. Aladdin Sane

          Re: Amazon's agressive tax avoidance

          Like Starbucks?

  2. Anonymous Coward
    Anonymous Coward


    Friend of mine predicted this a while back when Amazon bought Whole Foods. Reckoned they'd split the business, move the retail side to WF's old HQ in Houston and keep the tech side of the company in Seattle.

    1. Charlie Clark Silver badge

      Re: Predicted

      Bezos clearly doesn't want to do this and the share structure gives him a controlling interest.

  3. Charlie Clark Silver badge


    Controversially, May is reported as saying that Amazon ought to break itself in half, separating AWS from the online shopping business.

    People, me among them, have been suggesting the split for years. There may be some financial advantages in keeping the warehousing and distribution parts with the digital side but it's difficult to see business advantages.

    1. A.P. Veening Silver badge

      Re: Controversial?

      Those financial advantages have an impact on the bottom line, business advantages without financial advantages don't. Basic management by spreadsheet.

    2. Roland6 Silver badge

      Re: Controversial?

      >There may be some financial advantages in keeping the warehousing and distribution parts with the digital side but it's difficult to see business advantages.

      Having spent my early years working in conglomerates, there are significant business advantages, just that they are not trendy, because they are more about business costs and the long-term competitive pricing of products than the short-term enrichment of investors.

      Given the size of Amazon's holding company, it perhaps better to consider it to be more of an investment house, where it only invests in and manages its own portfolio of companies. Taking this tack, it is obvious that many investment houses and their managed investment portfolios should also be broken up as they would deliver greater monies to the investors, but then we invest in managed funds to smooth the ups and downs... The last directors of GEC (UK) plc discovered this the hard way, laying waste to a blue chip company in few short years, as they blindly followed fashion...

      1. Charlie Clark Silver badge

        Re: Controversial?


        Right, but Amazon is not really a conglomerate in the classical sense, or even the way Berkshire Hathaway is. The retail side relies heavily on tax rules and arbitrage to remain competitive and the whole construct is based on Bezos saying "trust me…" a lot. The share structure doesn't provide enough oversight in my view.

        1. Anonymous Coward
          Anonymous Coward

          Re: Controversial?

          I'm with Mr Clark on this. Amazon as a company grew on the back of its meteoric trading growth in retail. But it makes little or no money in retail, and if it paid AWS market rates it might be a significant loss maker. Bezos will know the truth, and i think he's keen to avoid any ugly truth being exposed. Amazon's share price is not supported by is current profits and prospective growth probably doesn't exist in retail or AWS to support it either. But as a bundle it is much more difficult to prove. As the most significant shareholder Bezos is the loser if the music stops.

    3. Andy The Hat Silver badge

      Re: Controversial?

      Perhaps it would be more sensible to have a four way split - AWS, warehousing and distribution services and the retail market itself and Amazon IP. That way Retail could pay W&D both rent and service charges, AWS for cloud services and Amazon IP for using its IP, W&D could pay AWS for cloud and also Amazon IP, and AWS would roll it in on the basis of the organisation paying itself but they still that massive Amazon IP charge paid to wherever in the world it's convenient to hold the IP.

      The W&D, AWS and Amazon IP charges are so high that the retail side would make next to no taxable profit in its geographical location, the W&D would make little taxable profit after overheads and those pesky AWS charges and Amazon IP considerations. AWS, well which geographical location was used for the processing of a transaction? Play it correctly and whichever host you use is geographically 'offshore' so pays a conveniently small local tax bill ... And the Amazon IP you lock up in little batches all over the tax-haven world. Everyone wins as long as they've got a 'B' and a 'Z' in their name.

  4. Anonymous Coward
    Anonymous Coward

    Amazon Financial Services ?

    might be a better spin-out. If they aren't already making plans in Frankfurt ?

  5. Anonymous Coward
    Anonymous Coward

    Rubber Mallet

    OK, I've not read the article at all....but the stock photo has what looks like a rubber mallet - they are useless for smashing up concrete, stone, etc.

    What do you mean I'm missing the point?

    Anon because, well, um....

    1. MrMerrymaker Silver badge

      Re: Rubber Mallet

      It's a metaphor for breaking up.

      If you manage to get a day job, don't give it up...

  6. ratfox
    Paris Hilton

    Amazon should be able to do this easily, since they famously already consider every branch of the company as a different independent business decoupled from the rest.

    I'm not sure that it would help Amazon on the competition side, though, considering the online store business is generating by itself all the regulatory interest. Maybe the advantage is that it would isolate AWS from the regulations affecting the online store?

  7. Doctor Syntax Silver badge

    As a customer on the retail side it's becoming clear that they're losing the plot in terms of getting the goods to the customer. I wonder if the whole business has got too big and diverse to manage properly. Splitting it up might help.

    What wouldn't help would be someone taking advantage of the fact that it's largely debt free, borrowing heavily to buy the bits, loading it up with debt from that and then gradually running it into the ground before calling in the administrators. Not that that sort of thing ever happens, of course.

  8. frank ly

    "... profits of $197m on revenues of $38bn."

    Their accountants are brilliant!

  9. Wellyboot Silver badge

    Stuff market analysts - Bezos can do what he wants

    It IS his company, market analysts just read the tea leaves.

    Everyone else with the minority % shares can just continue to gamble that he doesn't flush the company down the pan or sell up. It's not been a risky gamble so far either, at what point in the past 10 years would buying Amazon shares to hold long term have been a bad call.

    1. Anonymous Coward
      Anonymous Coward

      Re: Stuff market analysts - Bezos can do what he wants

      That may need true, but where's the growth coming from in future years? Investors may have done really well so far......

      1. MiguelC Silver badge

        Re: Stuff market analysts - Bezos can do what he wants

        Standard disclaimer: Past performance is not indicative of future results...

    2. Charlie Clark Silver badge

      Re: Stuff market analysts - Bezos can do what he wants

      It IS his company

      Which sort of highlights some of the problems with Silicon Valley companies going public: the boards are supposed to run the company.

      Of course, everyone's happy as long as the share price keeps going up but that is no excuse for poor governance.

  10. Gordon 10 Silver badge


    At what cost does AWS provide services to the retail business? And if it is at cost, how does the moron suggesting this think forcing AWS to supply those services at Market Value (to avoid competition issues) will add value to either business?

    These suggestions tend to come from looking at the *perceived* value of a split then coming up with *synergies* (or other BS) to justify it.

    Remember you cant have Analyst without needing an arsehole.

    1. Hans Neeson-Bumpsadese

      Re: question

      At what cost does AWS provide services to the retail business?

      I came here to contemplate the same issue. Thanks for saving me the trouble - have an upvote

    2. Anonymous Coward
      Anonymous Coward

      Re: question

      "These suggestions tend to come from looking at the *perceived* value of a split then coming up with *synergies* (or other BS) to justify it."

      I was expecting this exact phrase to appear in the article from the "analyst's" mouth. There are synergies to be made breaking them up, they sell and make money. One part starts to fail, they buy into it at a low value and then talk about the synergies of them merging again. Now that the crap stock is worth something again, sell that stock and laugh all the way past the trail of broken employees, customers, etc.

      Wendy's and Tim Horton's had investors who did the revers and hurt both companies, but made a ton of cash. Each company took a long time to true up after the "anal"yzing was complete.

      1. Someone Else Silver badge

        Re: question

        Toys 'R' Us.

        That is all.

    3. Roland6 Silver badge

      Re: question

      >At what cost does AWS provide services to the retail business?

      I suspect, given the current organisational setup and oversight by tax authorities, the Retail Ltd does pay the AWS Ltd a market rate for services supplied. However, as both have the same parent shareholder there is a conduit for monies to legitimately move in the other direction.

      I suspect that part of the incentive for 'investors' to call for a breakup is where Amazon as a business is now. It has grown big in a market known for slim margins and is now successfully entering new markets which traditionally have better margins. Thus I suspect that what is wanted is to break the internal money loop so that AWS profits for example, get publicly declared and investors getting their dip before monies get moved to subsidise less profitable parts of the business or get invested in new business opportunities...

  11. disk iops

    the retail side has it's "own" AWS stack for the most part. The issue is that AWS is *massively* subsidizing the e-commerce side so that e-tail can run below cost to destroy all competition. This is a clear violation of anti-trust law and prosecutableTODAY on 100 year old foundations of law.

    1. Aladdin Sane

      Sounds libellous to me.

  12. FlamingDeath Silver badge

    Another sociopath

    Another money-hoarding sociopath opens their mouth

    “I want more money, whaaaaa”

    These people literally feel no shame about their greed

  13. EveryTime

    Bezos is doing a horrible job, having lost vast amounts of money. He should simply sell the trivially profitable part of the company (which itself has lost money most of its existence) and acknowledge that he is the most indebted man in world and doesn't know how to run a business that maximizes shareholder value.

    I'm pretty sure I don't need /s

  14. Anonymous Coward
    Anonymous Coward

    "May is reported as saying that Amazon ought to break itself in half, separating AWS from the online shopping business."

    May as well tell Microsoft to split Azure out from the Office division, or Apple from mobile phones division and laptops.

    The only reason he wants a split is to short on the shares that each individual firm would bring.

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