back to article Everything DM gets direct message slap: Marketing biz cops £60k ICO fine

A scurrilous marketing agency that fired 1.42 million emails at prospective customers was today saddled with a £60,000 fine by the UK’s data watchdog. The Information Commissioner’s Office said Stevenage-based Everything DM Ltd (EDML) pestered people for a year from May 2016 via its direct marketing system, Touchpoint. EDML, …

  1. Dwarf Silver badge

    23.6p

    1.420,000 mails / £60,000 fine = 23.6p per mail.

    Its hardly a deterrent is it ?

    1. Dave Pickles
      Headmaster

      Re: 23.6p

      23.6 is the number of emails per £1 fine. The cost per email is 4.225p.

  2. Anonymous Coward
    Anonymous Coward

    Pay the fine?

    Will they actually pay the fine, or just just do the usual: close up shop, reopen under a new name and start spamming all over again?

    1. Anonymous Coward
      Anonymous Coward

      Re: Pay the fine?

      Will they actually pay the fine, or just just do the usual: close up shop, reopen under a new name and start spamming all over again?

      <raises hand>

      Ooooh, sir! Sir! I know this one sir!

    2. Spanners Silver badge
      Pint

      Re: Pay the fine?

      Will they actually pay the fine, or just just do the usual: close up shop, reopen under a new name and start spamming all over again?

      I think there may be something in the GDPR about that.

  3. Anonymous Coward
    Anonymous Coward

    Directors of the company.....

    .....should be fined £100 per email and banned from being company directors.

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