Forward-slash flash: OG upstart Pure Storage shows off fresh models

Nine-year-old flash firm Pure Storage flung out a slew of products to ward off legacy and newbie rivals at its Accelerate event in San Francisco, including – as you'd expect – faster, denser and cheaper arrays. It announced new FlashArrays and Purity OS software, a pay-for-use scheme, an entry-level AIRI converged system and a …

[Anonymous Coward]

How To Beat EMC

Pure has done a great job of taking on EMC - and giving them a whupping - by following the tried and tested method of Know Thy Enemy, Become Thy Enemy.

Pure Storage today is just EMC painted orange. Same aggression, same culture... even the same people.

[WYSIWYG650]

Re: How To Beat EMC

So true, also silos of storage in a product line that requires 3 different systems to do what other vendors can do in a single system. No real cloud support, over aggressive promises and selling around effective or other ways that could be seen as deceptive. Pure has some great legacy old school solutions but the market needs cloud enabled solutions that support hybrid cloud and data fabric...Pure is not there.

[WYSIWYG650]

Pure misleads again

The claim by Pure that they are the only technology with NVMe everywhere is complete nonsense. 2 versions of FAS hybrid has NVMe. the clami Netapp only has high end NVMe is a lot like them claiming AI superiority. Easy to say, lets see how the dust settles and who wins. I would not bet Orange. Pure is taking storage back to the 90's where silo's rule the world and the cloud is the enemy. Not a winning strategy, I dont care how easy it is to use or how much it dedupes.

[Anonymous Coward]

Re: Pure misleads again

"The claim by Pure that they are the only technology with NVMe everywhere is complete nonsense. 2 versions of FAS hybrid has NVMe." - erm ... hybrid means it's not 100% NVMe (or 100% flash for that matter).

[spinning risk]

FlashBlade?

Why is FlashBlade not mentioned in the updates? I thought it was their killer product that committed $80 M to the street last year and then no results?

[SnapperHead]

Re: FlashBlade?

FlashBlade - very interesting SW, but riding on bespoke HW. Years ago, Cisco tried this, it was met with 'wow', but attempting to engineer end to end custom HW made the effort slow and within 12 to 18 months, the market leap frogged them permanently.

My 2 cents: Pure will stop the lunacy with trying to customer build and will soon enough learn that the value is in the SW and will move to standard HW - and if they are smart, adopt the cloud with the FlashBlade SW.

Charlie has an uphill drive, and very likely much of the current leadership will have to go in order to make it work.