back to article Jack in black: 12 years on, Twitter finally makes a profit from its firehose of memes and misery

After 11 years and seven months in operation, and billions and billions of dollars in losses, Twitter today said it is, at long last, a profitable business. The shoutfest broker of memes, sarcasm, news, jokes, harassment, Russian trolls, and so so much wailing, declared it had, for the first time ever, managed to make money in …

  1. Anonymous Coward
    Anonymous Coward

    GAAP profitability!?

    For real businesses that's a given (and basic requirement for investors), but for a "tech" company- amazing!

    Now give it a hundred years or so and maybe all those billions of investment will have paid off.

  2. IGnatius T Foobar
    Thumb Up

    Thank you President Trump.

    All this time, what Twitter really needed was a well-loved public figure like Donald Trump drawing people to the site. They'd better have a plan to stay afloat after he exits office on Jan 20 2025.

    1. Allan George Dyer Silver badge

      Re: Thank you President Trump.

      How our language changes:

      'well-loved' is now a synonym for 'earth-shatteringly controversial'

    2. Chemical Bob

      Re: Jan 20 2025

      You're a pessimmist.

  3. Neil Barnes Silver badge


    What's one of them? Sounds like an 80s arcade game...

  4. Mr Dogshit

    The world would be a much better place without this cesspit.

    1. sabroni Silver badge

      You can only judge a cesspit by the turds floating in it.

      Oh! We're you talking about Twitter?

  5. tempemeaty
    Big Brother

    Floater or a sinker?

    I guess we now know which of the two Twitter is...

    ...and I thought people would have flushed that leftist, activist, NWO hugging, dishonest, terrorist protecting, genocide promoting, censorship stinker by now.

    1. I ain't Spartacus Gold badge
      Black Helicopters

      Re: Floater or a sinker?

      Good Grief! Is the New World Order still a thing?

      Shit! Where did I put my tinfoil hat?

      1. ecofeco Silver badge

        Re: Floater or a sinker?

        NWO? You're soaking in it.

    2. Mark 85 Silver badge

      Re: Floater or a sinker?

      And here I thought their biggest user was El Presidente, a Conservative Republican. Does he know what he's using?

  6. Lee D

    When announcing a company "finally making a profit", I think it should be compulsory to tell us where that money's coming from.

    I certainly don't pay Twitter anything.

    Looking at my Twitter account, I see a tiny advert for Belvita biscuits, disguised as a twitter post, which I wouldn't click on in a billion years. That ad is a 1 minute streamed video which must take some production and backend infrastructure to serve to millions of users. Are Belvita really paying that much?

    And I can scroll down for years, post tweets, view others, etc. without seeing many further ads (certainly no more than one tiny one a page, but like I say... I can scroll forever and zip between many pages without seeing anything else).

    So... where are these mysterious millions/billions coming from? Who's paying that much to encourage me to buy a breakfast biscuit that I probably couldn't buy online without going to Tesco's or similar anyway?

    It's no surprise that they are just haemorrhaging money.

    1. Korev Silver badge
      Thumb Up

      A very good question.

      Their annoying habit of only marking a post as an advertisement underneath is a PITA though as you keep thinking "who the hell is this?"

    2. Cosmo

      I wonder that too. I don't use Twitter all that much, but I probably see one ad per "session" which I just scroll past. I'm more of a lurker, so maybe it depends on how you use Twitter?

      If you're one on these people who have posted something like 80k Tweets, then maybe Twitter has more keywords to go on, and then as a result you get served more ads? Who knows.

    3. Mark 85 Silver badge

      I think most us techie types are cynics and we don't click on everything in sight that pops up on the web. But I know a lot of people who read every ad on FB, Twatter, etc. I know because they tell me in great detail about these "marvelous products" that are recommended by "friend" on FB and Twatter.

  7. smackbean

    The BBC will be pleased

    After 10 years or so of promoting this US corp across all BBC TV and radio and web has finally paid off. I'm sure all UK Licence fee payers very happy to see this US corp Twitter finally making a profit - now will the BBC switch it's attention and start promoting a different US corp?

    As a licence fee payer I demand to know!

    1. I ain't Spartacus Gold badge

      Re: The BBC will be pleased

      Journalists absolutely love Twitter. Because it makes their job so much easier. Also, to a lesser extent, Facebook. They talk about it all the time, because they use it all the time.

      It's the same reason why journalists are always obsessed by what other journalists are saying/doing - and why media stories (particularly about the Beeb) are always such massive news.

  8. jelabarre59

    and another 12

    Already been around for 12 years? And in another 12 years I probably *still* won't be using it.

    In my book, "Twitter" is just a shade stronger than "Twit".

  9. ecofeco Silver badge

    And that's what it takes these days

    A business no longer needs to be quickly profitable, just through enough money at it until it one day it magically is. For reasons.

    Think about that the next time you contemplate starting your own. This is what you are up against. Not some one else's better business plan or product, but a bottomless war chest that can make bollocks profitable.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2022