back to article Unreal, man: Amazon pitches new 3D VR kit at dev newbies

Amazon announced a preview for its new AR, VR and 3D app editing and hosting service, Sumerian, today. It is hoping new augmented and virtual reality web developers will pick its new cloud-based platform over Unity3D and Unreal Engine. The blog post boasts that you can make apps "with ease" and "don’t need any 3D graphics or …

  1. Daedalus Silver badge

    No experience necessary?

    I love it when the tech companies release something that is "easy" to a population that can't even figure out how to click on a big green button with the text "Click Me" on it.

    1. Anonymous Coward
      Anonymous Coward

      Re: No experience necessary?

      "can't even figure out how to click on a big green button with the text "Click Me" on it."

      Decades of malware infections clearly demonstrate they are VERY capable of pressing the Click Me button, if if you put a dozen obstacles in the way to try and stop them

      1. Anonymous Coward
        Anonymous Coward

        Re: No experience necessary?

        Obviously Daedalus never browses without adblockers, or he'd know the LAST place you want to click is a big green button that says "Click Me"!

        I can see the difference quite readily on Facebook. When I look at a link in the iOS Facebook app, the adblocker is not active and there's all kinds of bad stuff to avoid (of which a green "click me" button is probably one of the least troubling)

        I use the 'open in Safari' option for each link just to make it feasible to look at them, but I'll bet most people look at links via the Facebook app, and assuming Facebook on Android similarly doesn't use your ad blocker unless you open in your external browser that's a billion plus people every day who would have learned NOT to click on any green "click me" button they see!

  2. trevorde Silver badge

    Solution looking for a problem

    *again*. Does anyone remember VRML? Stereoscopic goggles?

    1. Anonymous Coward
      Anonymous Coward

      Re: Solution looking for a problem

      3D keeps coming back, even though the public keeps telling the market DO NOT WANT very clearly. It flopped on TVs again just a few years ago, but the 3D pushers have just moved on to goggles (either independent or that rely on sticking your phone in there for bonus dork points) stupidly thinking they have a chance to take 3D mass market that way.

      It might work with AR overlaying the real world - but I only say there's hope for that because it hasn't been tried yet with good enough AR to blend into the real world. Amazon is just capitalizing on the hype from Apple's ARkit release and the hope that they are going to join the ever growing line of companies that tried to foist 3D on the public.

  3. sjsmoto

    Great. Can't wait for the auto-playing 3-D ads.

    I hope we can turn this mess off.

    1. Destroy All Monsters Silver badge


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