back to article Super Cali goes ballistic, Gatorade app is bogus: Even the sound of it is something quite atrocious

In what might well be the most California thing ever, America's golden state has settled a lawsuit against sports drink maker Gatorade for sullying the good name of water. Cali Attorney General Xavier Becerra announced on Thursday his office struck a deal with Gatorade to change the content of a sponsored mobile phone game …

  1. Anonymous Coward
  2. RedRichie

    Bravo for shoehorning that one in!

    1. d3vy

      It's hardly shoehorned in.. it's probably the most fitting use of an idiocracy comment since the last US election.

      We all know that brawndo (sorry.. Gatorade) will eventually buy the FCC and FDA so that they can continue marketing this game unhindered.

  3. a_yank_lurker Silver badge


    Gatorade was develop at the University of Florida Medical School by a research MD. The impetus was a comment by the UF football coach that his players were badly dehydrated at the end of a game. The MD decided to look into keeping the players hydrated during the game in Florida heat. He found that water was light on some stuff sweated out and dehydration was not only the loss of water but the loss of other stuff also. The result was Gatorade. When it was substituted for water the football team was much better hydrated late in the game and tended to dominate the latter part of the game, especially in Florida.

    The nickname for UF is Gators hence Gatorade (aka reptile piss as that what the coach noted, his players were too dehydrated to piss).

  4. Keef

    Good decision.

    Everyone knows you should drink Mountain Dew.

    1. kain preacher

      Re: Good decision.

      nope jolt cola. jolt with jack.

      1. Flakk
        1. Spoonguard

          Re: dun dedun dedun dun dedun deduuuun

          on a lonely planet spinning its way to damnation amid the fear and despair of a broken human race who is left to fight for all that is good and pure and gets you smashed for under a fiver??

      2. kain preacher

        Re: Good decision.

        jolt cola fans ?

  5. eswan

    It's got Electrolytes!

  6. Anonymous Coward
    Anonymous Coward

    Does the app run in the cloud?

  7. Fan of Mr. Obvious

    Thanks CA!

    Glad California got heavy-handed with this one. At first I was really worried that kids would be convincing their parents to move away from the CA water coast and head into the landlocked states. We have enough CA migration so I am in a much better place knowing that CA if fine having the kiddies in the water, with the sharks, maybe even drinking some salt with their water.

  8. Anonymous Coward
    Anonymous Coward

    Don't drink water!

    Have you seen what fish do in it?

  9. Eddy Ito

    I think you mean America's golden shower state as they're so often taking the piss.

  10. Daedalus Silver badge

    Jerry-atric stuff

    Much was made of the fact that President Ronald Reagan served until he was 78 and was going off his rocker towards the end.

    Governor Jerry Brown of California is 79.

    And Ron Knee is still 59!

  11. Anonymous Coward
    Anonymous Coward

    Don't know about Gatorade but when the UK went into a Jamie Oliver induced frenzy over school food standards regulations were introduced to ban selling of sugary fizzy drinks in state schools ... however, at the secondary school my son attended Lucozade (generally comes top in any table of the most sugary drinks available) was still on sale as it was classified as a "sports drink" and hence deemed to be "healthy" ... and I gather gained large quantities of sales since all competitors were banned!

    1. Mark York 3 Silver badge

      Aids Recovery

      Lucozade (Original) has stabilised\got me through many a bad night with the flu & on days when feeling below par. Just a shame its so hard to get in Canadaland (Mainly due to sunshine yellow colourant)

      1. CrazyOldCatMan

        Re: Aids Recovery

        Lucozade (Original) has stabilised

        It was also what got me to a blood glucose level of 28 (normal is between 4 and 8) when I was drinking it at work because I was tired and thirsty[1] all the time..

        [1] Both symptoms of developing T2 diabetes. Not helped by the Lucozade. Luckily, I was having regular blood tests because of the arthritis medication and got a phone call after one of my tests to go and see my GP immediately..

  12. Anonymous Coward
    Anonymous Coward

    Learn something new everyday

    “Making misleading statements is a violation of California law."

    After watching 60 years worth of elections, I didn't think there was a law like that anywhere.

  13. Anonymous Coward
    Anonymous Coward

    Business as usual in the Land of the Free...

    Good for Cali, but this isn't typical! You're mostly Free to behave as you like in USA Inc as long you're a Corporation. The rest that live there? Not so!

  14. Destroy All Monsters Silver badge

    Shakedowns of companies as displacement activity?

    The state of Califailia is practically broke and moving towards a dystopian state of affairs, of gated communities separated by ungovernable areas controlled by absolutely non-integrated huddled masses. Add ecological breakdowns on top: water shortages, forest fires, floods. Add mental illnesses as a side-dish: Silly-con Valley, PC mentality if not Cultural Marxism, and the belief in the munificent nanny state.

    Clearly, the time to wring a few hundred thousand out of private companies has come.

    1. kain preacher

      Re: Shakedowns of companies as displacement activity?

      Have you actually spent any time in California? California is not broke, We do not have a Marxist culture. ecological breakdowns were ? forest fires? You do know there are bad fires in Montana and from Canada to LA there are forest fires on the west coast.

  15. Def Silver badge

    That payout

    Only $120,000 for research while a bunch of bottom feeding cunts gets $180,000? Yeah, that seems fair.

    Personally, I think the losing legal team should pay the costs of the winning team, and not be allowed to charge their clients more than those costs.

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