Just for the headline.... ->
Another two in the pipes for screwing over Uber (assuming they did).
Uber has filed suit against one of its advertising partners, alleging it bilked the ride-sharing giant out of "tens of millions" of dollars. The suit [PDF], filed in the Northern California US District Court, claims that Fetch Media billed Uber for more than $82.5m in mobile ads that were either not run or were not properly …
Yeah, but it's probably only in their business plan that they're doing it to other people.
Having it done to them is different...
It's a shame that both parties can't lose the court case really. Though I suppose lawyers often cause that situation to arise, even when one side has technically won. So we can hope.
Yes this is Uber. We won't forget their brand name. It (like RyanAir at the moment) stinks so we won't use them unless we really, really have to.
Uber is in dange of becoming a 4-letter swear word for bad practices, screwing drivers and being generally the worst company around.
Uber == [see icon]
Much as i dislike Uber and everything they stand for ( do they even stand for the national anthem?) they have a point.
"In the same period Fetch advised Uber on tactics to reduce ad fraud in mobile advertising".
An admission by Fetch that mobile advertising actually IS fraudulent.
Just the degree of fraud to be argued over now.
John Wannamaker was commenting on the fact all advertising wastes money no matter what you try to do. I think he would think targeting advertising was a folly. He was basically say at best advertising will inform some about your products and services and many of those will not be interested at that moment. At a given moment only a fraction of the people are actively planning to buy X from A in a given time frame. These are the people who are likely to pay attention to ad about X or A.
Using search results for targeting ads is not very effective as the context of the search is not considered and what is the planned time frame to purchase.
That's surely one of the easier things to prove? When I worked in mobile the clicks that resulted in an app download were worth hundreds of times more than the ad clicks. Metrics for that shouldn't be tricky to come by. Uber know if an app is used and they know if it was downloaded via an ad.
It's the "We put your ad on the screen 1,000,000 times" claim that's tricky to validate.
Uber would not be involved. If the spam ads I see include Uber, it merely confirms the site is predatory and is trying to do me harm.
The world would be a better place if all of them succeeded in knifing each other then the survivor(s) died in a fire, and left the general populace alone.
I read the article twice and I could not find the part where Uber execs drowned a bag full of puppies, insulted <insert any subset of human population you like> or used some custom software to break at least 3 laws.
I'll get another cup of tea and read it again.
You know it's just possible that Uber are in the right here.
No, no seriously! Hear me out. Maybe in this one particular case, Uber haven't done anything wrong, and are the innocent victims.
[laughs even more hysterically]
Couldn't happen to a nicer bunch...
Colour me perplexed.
I just cannot figure out which set of arseholes i'm supposed to feel sorry for here. Can we chalk this one up as a "score draw" and all be happy?
"good game, draw was the only fair result really. It ends here Massive Arseholes 2 - Set of utter Bastards 2 , and now it's back to the studio, for something incomprehensible from Jamie Carragher, and something Vacuous from Jamie Redknapp in a fabulous suit."
It's like watching one of those amazingly childish, petty feuds they stage in the Conservative Party: one porcine mediocrity picking his nose and flicking bogies at one of the other useless gobs-on-a-stick and all wetting their knickers and whining to Mommy May about it—but she can't do anything 'cos she had her spine surgically removed and it's been stored in the same, very small jar as her brain... leaving the rest of us thinking, "Fine entertainment! It's like watching stoats fighting in a sack: you just hope they'll all kill each other."
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