Re: Why track in the first place?
But the simple fact is iOS11, which will probably be on general release in a couple of weeks time, has incorporated a big blue indicator banner at the top of the screen naming and shaming apps utilising background tracking (they can no longer do so surreptitiously - the previous small location indicator arrow was too obscure and most user's wouldn't go to settings to check which app had triggered it).
If an app uses location tracking all the time, customer's will be asking why and will get annoyed that the big blue banner keeps displaying, and will probably also disallow location tracking when the app is not in use. Uber of course know this, so pretending to have come over all caring about customer privacy simply doesn't wash. Indeed that they have come out with this now, after they will have been running the software on the iOS11 beta for a couple of months, and will have realised how untrustworthy that banner reveals them to be, IMO simply shows what cynical wankers they are.