
Trust
It actually makes more sense to pin further up the chain. For example, if I pin to Thawte's intermediate, it's a clear, unequivocal message that I use Thawte (I don't, and other CAs are available) and a certificate issued by, say, Wosign (fat chance) is going to be malicious.
That way you can revoke, regenerate and reconfigure at whim as long as your trust chain remains unbroken.