"Web 2.0 then focused on letting us actually do something with that information."
Web >=2.0 is all about making it impossible to do anything without going online.
Case in point in the last few minutes. SQMBO (but not by large cinema chain!) tried to book tickets over the phone. They will no longer do that, have to to it online. This gets to be like the old Adventure games in that it's a mass of obstructive menus. e.g. go to the specific cinema site, select day and film, click Book and promptly get asked for what cinema. Confirmed purchase at least twice on successive screens.