Uber-esque?
Ok, so it's not on the same scale of alleged grottiness that is Uber, but it's pretty crummy.
Remember "Do no evil"? I think that Google need to seriously think carefully about their entire business strategy.
They're picking up large fines regularly these days in Europe, with more to come (tax, Android monopoly using Play Servers, search, etc). They're getting hauled up on things like this and losing money to them. Some of their own shareholders were/are suing over such financial loses. They've been so lax on content moderation that advertisers have been shamed into a boycott. Their "fix" to appease the advertisers is not placating various governments who don't care for Google's efforts at "de-monetisation" and want to see more "deletion" of illegal, hateful content and easier identification of the people who put it there in the first place. There have been headlines such as "Google, the Terrorist's Friend" in newspapers. We can add to that the near inevitable failure of their self driving car project at quite some expense (everyone else's self-driving project will also fail). Then there's the fallout from various government's plans to regulate online OTT services like YouTube; that'll likely impact on the casual contributor as appeasing the governments is likely to mean an end to anonymous user accounts, amongst other things. At some point even the US competition authorities are going to start finding it hard to ignore the near monopoly Google have on various "utility" online services, and they're going to get broken up.
There's the distant but no longer implausible threat to the acceptability of Javascript and all client-side web execution technologies (ASLR unwinding in such things means that browser / Javascript exploits are potentially back on the cards). If people conclude that arbitrary code execution client side can never be safe, Google's online services cannot be delivered. And then there's their generally chaotic approach to what services are flavour of the month and what ones get discontinued with little notice. AFAIK they've been out-performance by Mircosoft's Azure, and Amazon's AWS. I mean, Mircosoft?!?!?! And as for the state of the Anroid ecosystem - yeurk, just bleurghghg, and they've failed to use it to gain leverage in China (Ok, difficult) and India.
Adding to the pile of poor PR by quibbling about a mere $5.5million at this point in time is surely senseless.
Google are a young company, and they behave like one. But at some point they need to shape up and look like they're in it for the long run. Sure, they're making a ton of cash at the moment; how can a company that profitable being doing anything wrong? But it also feels like they're wasting a ton of cash too. The few core shareholders have complete control over the company due to the massively unbalanced corporate governance structure, so they're not going to get anyone coming in from the outside to help them improve. It will remain the "plaything" of those core shareholders.
It's difficult to imagine now how they could ever suffer a major collapse. But to guarantee that not happening there's a few trends that could do with reversing. Looking back to their old, original motto and paying attention to it would be a good start.