back to article Pure: We see a billion dollars in our future. No, not profits, silly!

As Pure’s quarterly results show revenue growth continuing, CEO Scott Dietzen is leading the company out on a highwire towards the billion dollars/year revenue goal, with the FlashBlade sales ramp essential to them not falling off. Revenues grew to $227.9m in its final fiscal 2017 quarter, which finished at the end of January …

  1. lglethal Silver badge

    Wow, imagine what it must feel like to be able to run a company accumulating hundreds of millions of Dollars of debt per year and not have to worry about it, because in the future you will, maybe, somehow, turn those numbers into a profit.

    It must be quite a liberating feeling. Especially if you dont have any of the liability for when/if it fails, but get to collect the big wage right in the hear and now. And there's always the golden parachute for if things dont "meet market expectations"...

    I'm totally in the wrong job...

    1. quxinot

      I keep thinking the same thing. They're shuffling mucho money, but losing in the process. Making it up on volume jokes are almost too easy for the likes of these!

      From an income vs profit perspective, my couch and the pocket change contained within are doing dramatically better than companies like this.

  2. Anonymous Coward
    Anonymous Coward

    Someone help me with the math

    " Full year revenues were $728m, a 65 per cent increase from the previous fiscal year. The full year GAAP net loss was $245.1m; there was a net loss of $213.8m a year ago. In comparison NetApp’s all-flash array annual revenue run rate is $1.37 Bn. "

    They earned 728m but lost 240m ? is there something missing in the description ? Like a balance sheet ?

    1. 2Nick3

      Re: Someone help me with the math

      Revenue was $728m, loss of $245m, so costs/expenses were $973m.

      Simply put, Gain = Revenue - Expenses. Except in this case it's a Loss, not a Gain.

      1. Anonymous Coward
        Anonymous Coward

        Re: Someone help me with the math

        So they burned through a $973m ... with a revenue of $728m - got it . The article would have been easier to comprehend had it said that .

  3. Anonymous Coward
    Anonymous Coward

    The new Violin company? burning more and more money....

    1. Anonymous Coward
      Anonymous Coward

      I don't think Violin ever shipped anywhere near $900m in revenue over the decade they did business.

  4. Anonymous Coward
    Anonymous Coward

    Too reliant on hardware

    Flash is just WAS disruptive, now it's table stakes. Pure got to the market too late to be STEC or Violin or Fusion IO...but it's the same story that is ultimately doomed even if it does take a while to get there. They seem desperate for NVMe to save them and keep them relevant, but are really setting themselves up to fall to the next disruption. Flashblade so far looks to be a fizzle...outside of a couple markets, the sales teams are having trouble finding enough customers that care about that feature set (and are willing to change from established platforms that do more for less) to achieve the nonsensical goals mandated by Dietzen.

    Congrats on hitting the number this time, will get harder every quarter from here on out.

  5. Your alien overlord - fear me

    Are these figures just a 'flash in the pan'?

  6. Anonymous Coward
    Anonymous Coward

    Good bye Pure

    I don't even understand how they could sell that much now. It's just another stupid block storage with still many leaks of features that you can have from all the other vendors out there. Everybody has all-flash. But not everybody wants to dedupe... Where they are strong is clearly the VM environments but with all the hyper converged and software defined storage things, the market for all storage only box vendors will dramatically shrink in the next years. And Pure will not play in the big guys area. I don't think the business critical application will run on Pure in large companies like banks and insurances.

    So goodbye already to Pure and dear Pure customers: die you really believed the marketing nonsense?

  7. John Smith 19 Gold badge

    I gues the question is wheather the loss trend is moving in the right way.

    If so, maybe OK.

    If not. Not looking good.

    But yeah $900m to make stuff you can sell for $700m?

    That suggests either they need to do some radical cost engineering or they need to grow sales to a point they can get some really major (and they will need to be major) economies of scale.

    1. decoy_underpants

      Re: I gues the question is wheather the loss trend is moving in the right way.

      I can't see them being a standalone company and survive. They need to be bought by someone bigger that already has a sales staff. PSTG has an incredible sales staff making god knows how much money combined. On target earnings of each rep/engineer is in the 180-250k range and that's often a lot higher and ramps fast once you get past your quota.

      It's an expensive model, and it has to change.

  8. Anonymous Coward
    Anonymous Coward

    Thinks "The company that makes DAB radios? I'm guessing not..."

    Reads article.

    ", it's not."

  9. Anonymous Coward
    Anonymous Coward

    Sounds like a Donnie Trump deal

    We are winning bigly - sold stuff that cost $900m to produce for $700m! It's yuge !

    MAGA - "Making Amurika Grope Again " .. Hold your knees together , girls.

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