They need a lesson in maths, and launching a startup outside the US
Gone from 17 staff to 4. But then says they plan to triple headcount in the UK (I make that 12). Erm, how about laying off 5 people instead of 13?
Anyway, you don't launch a startup in the UK with that many staff, no-one does. The last company that went overboard on employees from day one was Pillar - and we all know how that turned out.
I've never seen a customer this desperate that they're using El Reg and Twitter to ask for advice on what file protocol they should develop. They must have no idea of what their target market/customer base is.