Carbonite in cohort 2, that's given me my chortle of the week! Thanks, Reg!
Anon, cos I used to work for them. Emphasis on USED TO.
A conversation with Barracuda CEO BJ Jenkins revealed a company whose customers are heading steadily towards the cloud – where the full stack approaches of Dell, HPE and others can’t hold sway – and where Barracuda, natch, thinks it can grow and grow. As a reminder, the company reported revenues of around $90m in its latest …
My business plan was to come up a suitably far fetched idea, get some venture capitalists to back it, spend two years burning through the money without actually producing anything, then get a second round of investment before selling to facebook for £1billion.
But meh, sounds like too much effort...
The third cohort ("the strivers") have a lot of companies that are barely treading water, gaining new customers slowly and living off the maintenance revenues. These are zombie companies more than powerful R&D houses. This means stagnation and decay over time. Would expect to see this cohort either die off or get gobbled up by the other two. No way can the third cohort thrive-survive-strive over time.
Not sure how they did classification at the bottom but Unitrends:
- Named as visitionay by Gartner (https://www.unitrends.com/company/press/2016/unitrends-named-a-visionary-in-the-2016-gartner-ma)
- Won #1 gold product by storage magazine (http://searchdatabackup.techtarget.com/feature/Unitrends-Recovery-Series). Veeam is #2.
- Won #1 backup appliance by DCIG (https://www.dcig.com/2015/07/dcig-2015-16-hybrid-cloud-backup-appliance-buyers-guide-now-available.html)
If just one of these Unicornwannabes just stepped back briefly from constantly securing next round of funding, so they can feed well, and thought about positioning offerings a little better.
What the world needs more than another GDPR blah blah Back Up to Cloud business (ie someone else's cheap as chips tin, far away out of sight and mind), is something subtly different.
What the world needs now (is love sweet love..) is more RESTORE/RECOVERY from Cloud business start ups.
Change the language. Back up has always been dull. Recovery, on the other hand, is always exciting..
Restore Unicorns form an orderly line...
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