"We can either build more submarine cables or more efficient submarine cables"
What?! Either is very much the wrong word there.
First off "More efficient submarine cables" is a subset of the group "more submarine cables" the statement above is logically impossible you can't build more efficient cables unless you build at least one more cable for that more efficient one to exist.
Secondly the statement of "either" implies that if we make a more efficient cable we won't need to lay anymore of them, however history doesn't support that argument our data usage has rapidly increased over time and will certainly continue to do so, and given that this innovation will take 10 years to be ready it likely won't seem as impressive by the time it is.