I find it silly that AFA is even considered a market or a "strength". The storage array venodors spend 40 years taming spinning rust which takes a lot of experience. E.g. How to lay down data in the most efficient, reliable way cobsidering the physical limitations of a disk drive.
Flash is exciting, because startups have to have one less skill (taming the spinning rust) so they can spend more time on developping front-end gadgetry - while having seemingly endless IOPS in the back.
That's great news for customers with poor solution architecture, because their AFA can mop up the mess the previous Solution architect made...
While the startups grow and try to impress customers with their All Flash from the ground up pedigree, there's still a lot of knowledge the old storage guard can bring to the table. Especially when the time comes when the array will drive the 'the next cool storage medium" very hard. Startups donot have that experience.
And please dont get all technical on me, I know that there's other factors besides IOPS...
The storage industry (old and new guard) is full of people trying to sell snakeoil to confused customers, but at the end of the day they sell buckets for data...