Elephants in Room
The big questions the company didn't answer in a particularly convincing way were how much the new bundle of hardware and software will cost or indeed the return on investment timescales for customers.
What about does their solution actually work? Security & Privacy.
Is IoT compatible with Corporate Governance (Security & Privacy) and is any of it more than a gimmick either badly thought out (light bulbs) or designed to steal user privacy or dangerous (door locks, pet feeders etc that need "cloud server" to work at all) or indeed all these failings.
Bandwagon by clueless marketing folk.