back to article Rivals' keyword marketing activity censured by High Court

Online marketing activity carried out separately by two rival bathroom retailers respectively infringed trade mark and passing off rights, the High Court in London has ruled. The case related to keyword advertising on Google's search engine by Victoria Plum and Victorian Plumbing. Keyword adverts appear when words an …

  1. This post has been deleted by its author

    1. Phil W

      Re: Gavels.

      No they don't, I believe it's an Americanism. Is it just coincidence that their judiciary system borrows a feature from a system used for selling stuff to the highest bidder?

  2. Doctor Syntax Silver badge

    If I typed victoria plum into a search engine this is what I'd expect to find

    If I were in the market for what this company sells I'd go elsewhere as a matter of principle.

  3. TheProf Silver badge

    Victorian Plumbing

    Think about it. Do you want a house full of 100 year old pipes, china and water geysers?

  4. Anonymous Coward
    Anonymous Coward

    Excluding the lead piping, I'll take a bath built to last (and has done so), over some fibre glass job any day.

    1. Anonymous Coward
      Anonymous Coward

      If I were going to go the "Full Victorian" id not worry about the bath failing as id probably only use it once a fortnight and go "Garth Marenghi" and just rinse the key areas on the intervening days.

      1. Doctor Syntax Silver badge

        " id not worry about the bath failing"

        What about your ego?

  5. Anonymous Coward
    Anonymous Coward

    Is Google not also at fault

    by providing and profiting from a service that provides this illegal behaviour ?

  6. Anonymous Coward
    Anonymous Coward

    At least this was ..

    .. a plumb job.

    What? Hey, it's Monday, that all I can manage right now.


  7. Natalie Gritpants Silver badge

    Wisdom of Solomon is required here

    Both companies to be wound up for prattishness and "Victoria[n] Plum[b[ing]]" removed from available trademarks

    1. 's water music

      Re: Wisdom of Solomon is required here

      Stretching the refernce to its limit (as is only sensible) perhaps both keyword sets should be split in two and divided between the parties. One could have Victorian Victoria and the other Plum Plumbing. They could both be offered shitshow which might garner a few hits.

      Icon for the tradesman.

  8. Paul Woodhouse

    WTF.... so apart from the lawyers of course, who actually won there?

  9. whileI'mhere

    One or other of them will no doubt be creating a "win fountain" and calling it a Victory Plume.

  10. Joe Harrison

    Fear the Russian airstrike

    Vladimir Putin sounds confusingly similar to Victorian Plumbing. He won't mess about with no court order.

  11. d3vy

    I always thought Victorian running was an odd name for the company.

    It immediately makes me think of out door toilets and chamber pots.

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