back to article Iguazio: Made from Kia parts but faster than a Ferrari with 1,000 drivers

Backgrounder We introduced Iguazio in September. Assembled hacks were given a deep dive into the company at its Herzliya, Israel HQ this week. The name refers to the Iguazu falls in South America; it means big water, and we had a technology drenching, some of which I remembered when I came up gasping for air. The starting …

  1. Anonymous Coward
    Anonymous Coward

    Nice advert...... pity Big Data is generally a farce.

    1. Ian Michael Gumby

      @AC

      Sorry no, its not a farce.

      The reason you see a lot of failures in Big Data is that you have people doing the work who really don't know what they are doing.

      1. K

        Re: @AC

        The idea of Big Data is not a farce, but less face it, the term "Big Data" definitely is - its a non-discriptive term thought up by marketing bods to target business execs who want to record a large volume of data, but have no clue what the data is, where it is stored or how it was gathered.

        Its like the term "Cloud", being used to describe Virtualisation, Hosted Service, IaaS, PaaS, SaaS, IaaC, Shit-aaS.. its so broad and generic, it means nothing.

        1. Mark 110

          Re: @AC

          ... target business execs who want to record a large volume of data, but have no clue what the data is, where it is stored or how it was gathered, OR WHAT THEY WANT TO DO WITH IT!!

          FTFY

          In seriousness I have seen both a Teradata platform doing amazing stuff for one of the biggest FMCG manufacturers in the world and I've seen one (well two - it had DR) sat in a data centre for 5 years burning power and support costs without ever running a single workload because the exec that bought it didn't realise he would have to spend another £1m (well £10m tbh - to fix the organisations data architecture) to get it to do anything useful and that wasn't in his budget.

    2. Anonymous Coward
      Anonymous Coward

      > Nice advert...... pity Big Data is generally a farce.

      I do not necessarily share your sweeping comment at the end, but yes, these adverts are getting a bit tiring. Second one this week too.

    3. Yaron Haviv

      BigData! = Hadoop..

      I assume some people immidiate reaction to BigData is thinking Map Reduce or Hadoop flavors, it goes well beyond and growing like crazy

      Any modern service today makes heavy use of data and analytics, if its Uber, your Bank, Google which poke around your Gmail or search history, insurance company, or enterprise device data aggregated in Splunk ..

      In all those places Arrays, HCI, and even NAS are quite irrelevant tech

      Yaron

      1. Mark 110

        Re: BigData! = Hadoop..

        Not sure I would consider SPLUNK 'big data'. Yes there's alot of data and yes you can query it but its just for log aggregation (in my limited experience) for SIEM, or appllication monitoring / reporting. You aren't going to take strategic corporate decisions based on the output or put a new product to market.

        I guess it may have other uses.

  2. cd

    The people who don't what they're doing are the ones who buy into it.

  3. jake Silver badge

    Well, that filled my bingo card.

    And with Powerpoint slides, too!!111!!1!1111one111!!!eleven!!

    Smells like snakeoil to me.

    1. Loud Speaker

      Re: Well, that filled my bingo card.

      Its not snake oil. Anyone who has experienced the shock of encountering an MBA will recognise this - its an on-going bullshit scenario!

  4. HildyJ Silver badge
    Unhappy

    Stupid Data

    God damn it, I was hoping for a car with a Kia body and a massive battery bank driving a motor at each wheel (inboard, of course, to reduce sprung weight). I was all ready to see if Mike and Edd could make me one on Wheeler Dealers.

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