Don't act: Think!
Is this article praising rules based standards and lamenting the advent of principles based standards?
Rules based standards encourage organisations and the teams implementing the standards to act without thinking. The expectation is that if you simply do what the standard prescribes, all will be well. OK, that works for screw threads, but it's never worked for technology, because rules based standards never exactly match the circumstances of individual organisations. Rigorously following a prescription in a standard often means missing a nuance through which anomalies grow, and can actually require deliberately implementing something that will not work, even when the problem is obvious.
On the other hand, a principles based standard focuses on the outcome and demands that the implementers think about the context in which the guidance is being implemented, to find the most appropriate and effective way of implementing. It's harder to do, but vastly more effective and efficient in the long run. In other words, especially for smaller organisations, implementing principles based standards involves more thinking up front, but less long term overhead and better results.