back to article VMware's vDare: Build more complexity and silos, or virtualize more

VMware opened its VMworld 2016 conference asking its customers to “Be tomorrow,” a couplet that was introduced at the event's opening keynote with a performance of poetry that felt like the work of a slick self-help spruiker. But VMware might just be onto something here, because it knows that in not many tomorrows, serious …

  1. Trevor_Pott Gold badge

    I'm with Enrico on this. Reinventing the "System Center single installer" isn't a hybrid cloud. Actually having management products that aren't a miserable bitch to install, configure, maintain and support is a really big part of it.

    VMware still has a the mindset of an infrastructure supplier. They make pieces of infrastructure and they expect you to get a whole bunch of certifications and read a 400-page user manual.

    Oh, and pay for the lot of it like every single bit was made out of iridium.

    This strategy would work if the only players on the table were VMware, Microsoft and Amazon. It would work if Enterprise IT spend were still growing at 8% year on year. None of this is true.

    Multiple players - big and small - have figured out that if you aren't selling "cloud in a can" you're already dead, and you don't even understand why. Over the next 12-18 months, they'll be cranking these out. The endgame machines are coming.

    What's more important: those competitors are pricing their wares for the mass market. And - lo and behold - the SMB and midmarket space, which already make up around 60% of IT spend - are the areas where IT spend it growing near the double digits year on year.

    Hyperconvergence was the future seven years ago. Today, it's just another feature. It's not even a product.

    The future - tomorrow's technology - is made up of turnkey cloud-in-a-can. Not for the cost of your first born. Not requiring a room of PhDs to make go. But for commodity pricing and with an ease of use rivaling Amazon itself.

    The datacenter was VMware's to lose. And, quite frankly, they haven't even shown up to be counted.

  2. Anonymous Coward
    Anonymous Coward

    VMware == Legacy

    VMware is still in 'cloud' 2.0 world and I'd call this 'limited innovation'. Actually what AWS, Huawei, Red Hat and Mirantis promotes makes much more sense.

  3. Anonymous Coward
    Anonymous Coward


    Good thing vDare isn't real .. I think it is a something or other to stubborn white-nationalist types.

  4. RonWheeler


    VMware looks a lot like Microsoft trying to leverage desktop headstart to become a mobile player.

  5. Anonymous Coward
    Anonymous Coward

    Bye bye VMware

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