It's all about physics !
All the claims they make about how shatterproof it is aren't worth sh*t.
As can be seen in the video on this BBC report, the phone is uncharacteristically accelerated towards the ground EXACTLY parallel to the surface.
http://www.bbc.co.uk/news/technology-36863055
ABSOLUTELY NO-ONE EVER DROPS THEIR PHONE LIKE THIS !!!
Its all to do with the surface area of impact. When the phone lands flat, the impact pressure is spread across the screen, so the force on each square centimetre is small.
When it lands on a corner, all the force is concentrated into a fraction of a centimetre, therefore increasing the impact force, hence the screen shatters.
http://www.scienceclarified.com/everyday/Real-Life-Physics-Vol-2/Pressure-How-it-works.html
I would like to see them do the test where it is dropped normally and lands on one corner, as happens in the REAL WORLD. I bet it shatters then !