Damn, somebody unlocked the marketing team's office door @instagram ... Don't do that or weird things happen.
Who cares about the logo anyway, seriously ?
PS: It looks like more research went into these than HP Enterprise's.
Instagram's changed its logo. And given us a spectacular example of the astounding language Silicon Valley manges to emit when talking about itself. “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more,” says Instagram's post explaining its new icon. That missive …
So a colour gradient kinda makes sense. After all many companies have either colour gradients or rainbows in their logos. Just think about Apple which is a rainbow. (I believe it was in a circle, but I haven't seen it for years)
If anything it's more of a testament of lazyness among designers in that area.
Instagram aren't going anywhere mate, they are already owned by Facebook, who paid a whopping $1B for it in 2012. They have 400 Million active members, 4x more than LinkedIn and are bigger than Twitter. And I guess printing letter heads isn't the biggest issue for an digital company in 2016 either.
"I guess printing letter heads isn't the biggest issue for an digital company in 2016 either."
Just because your product is digital doesn't mean you don't still have a ton of paperwork going on behind the scenes, especially considering that most "paperless" offices end up using significant more paper than they did before.
"Just think about Apple which is a rainbow. (I believe it was in a circle, but I haven't seen it for years)"
The original was an apple with a bite out of it with six color stripes, no gradient. Inspired by Beatles "Apple Corp". They got sued several times by Beatles.
Curiously the order is Green, Amber-Yellow, Orange, Red, Violet, Cyan!
A rainbow would be Red, Orange, Amber-Yellow, Yellow, Green, Cyan, Blue, Violet (with no steps, pure graduation of millions of hues in reality). There is no magenta in a rainbow, as those "colours" are mixes of red and blue parts of spectrum with no green part of spectrum. Because we have three overlapping sensors peaking in Red, Green and Blue, the "magenta" is a sort of optical illusion. With a prism it gives light at both ends of spectrum and gap in the middle.
[Apple also pinched iPhone name from Cisco and iPad name from Fujitsu and their clock's appearance from Swiss Railways. Ives minimalistic white styling is "homage" to the designs Dieter Rams did for Braun, nothing original]
No, these should be new applications:
Bungle: automatically converts your decent pictures to introduce blurring, camera tilt and to move the subject out of the frame so that they match the rest of them
Zippy: Adds additional image compression (or alternately, a help facility with a friendly icon... Oh, no. That was Clippy...)
George: Government-sponsored app that prevents you from taking pictures of things you shouldn't. ("...don't do that...")
“reflects how vibrant and diverse your storytelling has become.”
That my storytelling and that of my mates is no more or less vibrant or diverse than in previous years, but that Instagram has only just noticed the vibrancy and diversity, due to the fact that the sample size they see has grown.
I missed my 10min edit window ...
Thinking about it a bit more, I think "fount" is more like a "wellspring", while "font" is more like a "repository". I think of wisdom as something more gained and accrued* than being a natural upwelling so a "font of wisdom" sounds more natural to me.
* “Good judgment [wisdom] comes from experience, and experience comes from bad judgment.”
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