NVMdurance extends flash life tenfold

A small Irish startup says it can extend flash endurance tenfold, and has inked a supply deal with Altera to demonstrate the strength of its technology. NVMdurance was founded as Evolvability by Joe Sullivan and Conor Ryan in 2008 to carry out flash endurance consulting. In 2012 it gained funding and support from NRDC Ireland …

[Computurd]

This is merely DSP (Digital Signal Processing), which is a staple in all of the currently shipping SSDs. Nearly every SSD has this technology.

[pcoyle]

You're correct, lots of SSDs use some form of DSP but that is NOT what we're doing. Such approaches allow SSDs to better cope with the NAND flash as it wears out, we delay the process of wearing out and DSP-type approaches can be used, additionally, to extend the endurance even further.

[Computurd]

Dynamically adjusting the voltages of the individual cells is hardly new, or even exciting, tech. SMART Storage and STEC began doing that in 2011. Now there are a few more hooks exposed, such as in Micron Fortis Flash, but others are also exploiting this technique as well. Again, nothing new.

Explain the "new" part again? I'm having a hard time understanding what is being done that is not already done elsewhere. From the descriptions in the article, and on the NVMdurance site, none of this is new.