Re: Reg article leaves out vital information
Well, yes this really isn't like-for-like: Samsung releases a new phone and see sales rise. Nevertheless, given that the market seems to have topped out, any growth is impressive.
The real story behind Apple's numbers is that it is reaching the plateau that everyone else reached two years ago: expanding into China was very good business for Apple. And even with declining sales it's still trousering most of the industry's profits.
But you do have to wonder whether they have any new tricks up their sleeve. The IPhone SE is pretty underwhelming and Apple is nothing like as well prepared to deal with the multi-tier consumer market as others are. Both the IPad Pro and the watch have failed to take off and where are the new Macs?
There's already a lot of hype about an IPhone 7 in the autumn but that could end up being like Samsung's 5 – an impressive phone in itself (I like mine a lot) – but not really good enough for lots of new sales. It's a big ask.
In the meantime Samsung and Huawei and others are ramping up the development cycle in response to the ever improving competition from the low end.
Is Apple also ready to crank things up? How about some ARM-based Macbooks? I'd buy one unseen. Or are they going to continue to play it safe?