I'll pass, thanks.
"But the bigger question of course is: why do car owners actually want a connected car?"
Well, silly, to make it even EASIER for ne'er-do-wells to hack into my vehicle.
"The main advantage of the device, according to Zinchenko, is that it might enable you to get smaller insurance quotes – because the company would be able to see how safely you drive."
More likely, 'because the company could use that data against you to deny claims, etc.' Especially when one remembers how Samsung got caught gathering privacy-invading data via their smart TVs and the like.
"That's going to be a very, very hard sell to consumers."
On the one hand, I'd call that El Reg's understatement of the year so far. On the other hand, looking at electoral results I see that people will fall for pretty much anything so this will likely garner "Product of the Year" honors or somesuch...