What are they doing wrong?
Cloudera seem to be making a much better fist of it with essentially the same starting point.
Horton are rapidly beginning to look like AOL or Yahoo in a Google world.
Hortonworks CEO, Rob Bearden, told The Register that “clearly there's a lot of work to do” as the business attempts to stop burning cash by the end of 2016. In an interview in The Marker hotel in Dublin, just across the River Liffey from where Hortonworks was hosting its EMEA Hadoop Summit, Bearden reaffirmed that the Santa …
"What are they doing wrong?"
Their products aren't as good and they're a market follower, not a leader.
- They're two years behind Cloudera on governance and security (they only *just* announced plans for a proper data lineage tool) [which is also why they don't have any major public sector deployments]
- They ignored Spark in favour of Tez, which precisely no one uses
- They've gone, and continue to go, all-in on Hive for SQL-on-Hadoop in the face of really exciting, innovative work from the likes of Splice Machine, Phoenix and the Kudu project.
etc. etc.
If it weren't for the fact they end up costing about half as much in licensing vs cloudera and literally give away their professional services they'd be used by no one except open source ultra-purists.