DevOps isn't just about the new: It's about cleaning up the old, too
"Because you're obviously not buying the wonderful, new fantastic way to do things that is better, cooler, hotter, sexier and will make you feel as a IT Deity (after paying for seminars and courses and For Dummies books) so we need to point out that whatever you've been doing so far is wrong and stupid and ugly and will cause a plague o' locusts o'er the land and need to be fixed before you're fired".
Are you absolutely sure DevOps isn't the brainchild of Marketing types?