We have to encourage the market towards ubiquitous ultrafast services but balance the additional benefits of increasing speed against the costs today of providing the infrastructure.
The markets have always been doing that. I don't think many sensible people believe that BT or VM decline to offer certain services in an area simply because they hate the residents. It has always been about the cost v. return. Even when governments are picking up the tab it still comes down to cost v. return. It's just that governments often don't care as much about the money (because it's not theirs) as they do about the the votes they can buy with it.
As for this USO, let's be careful here. It is only the right to ask for 10Mb/s. CP's will still be allowed to levy excess construction charges. So as I pointed out in a post a while back, all that changes is that instead of this conversation:
You to CP> I want a 10Mb/s internet connection at my house.
CP> No, can't do it.
Things change to:
You to CP> I want a 10Mb/s internet connection at my house.
CP> Sure. It'll cost you £15,000. Don't worry though, we're covering the first £3,500.