The protocol was designed by developers for developers. Developers don't buy hardware, IT guys do. As a result, the protocol is scary and cryptic to anyone other than DevOps. Even DevOps have too many things to work with that using Object/Key storage is a less than optimal solution.
Sea gate and others have done a very poor job of seeding drives to DevOps guys and as a result there is simply no interest. This is an awesome example of absolutely terrible marketing.