Coming from a medical, specifically mental health, background these articles really annoy me.
Quite apart from the fact that they are far to close to advertorials much of the time, the huge conflict of interest from the company whom is carrying out the "research" automatically makes me very wary about the quality. It will call into question the very methodology used and whether there is intentional or unintentional bias just for starters.
Can the register stop regurgitating what are close to press releases uncritically? If you are going to publish them at least have a decent analysis of the strengths and weaknesses of the research and acknowledge the huge conflict of interest.
Otherwise this article and too many like them on the website come close to clickbait.
Hardly biting the hand that feeds it.