Uber rebrands to the sound of Gun-toting driver on demand app thingy Uber has announced a radical overhaul of its brand frontage, involving a "more grounded and elevated" logotype, new app icons and a range of "authentic identities for the countries where Uber operates". The reworked Uber font First up, check out the reworked "Uber", which apparently " …
"The norms of modern online journalism require that at this point we embed a few tweets from the unwashed masses* decrying Uber's descent into branding anarchy, as if anyone really gives a tinker's what people are gobbing off about in 140 characters or less."
Ah, so you've seen the Guardian recently.
From CNN's article:
“Uber used to charge $3 a mile. There used to be 10 percent commission,” said Uber driver Inder Parmer. “They dropped the price to $2.55. The commission was increased to 20 percent. Now the commission is getting increased to 25 percent, and the price is getting dropped by another 15 percent. I would just ask American public if their salary is decreased by 45 percent in two years, how will they feel?”
Oh, you mean Uber's millionaire owners want to peonise the drivers while putting 100% of the risk on them while trousering yet more billions? But isn't this what grass-roots, non-hierarchical 'sharing' services do? Isn't that what the new world of web is delivering? Vast bloated corporations living off walmarted employees' degradation while coining it to the tune to Croesus while paying as little tax possible because they are smart enough to?
@ Holleritho:
"Uber's millionaire owners want to peonise the drivers while putting 100% of the risk on them while trousering yet more billions?"
"Ubers VC controllers want to peonise the drivers while putting 100% of the risk on them while trousering yet more billions?"
FTFY.
You don't think that the *owners* actually have that much cash in hand do you?
Hang on.....this is an interwebs thing, right?
Surely Uber have as much right as all the other web darlings to expect their contributors to provide their shit for free? Presumably all that's happened is someone's noticed that they're paying for shit and in a fit of astonishing generosity they've decided to phase it out rather than just stopping.
Judging by the support presidential candidate Bernie Sanders is getting, I'd say many Americans are fairly torqued off by the economic situation so Inder Parmer is in good company (for whatever that's worth). When municipalities are officially gleeful to land a(nother) big box store that pays minimum wage for scut workers to flog future landfill crap from China -- instead of being vaguely ashamed in a "is this really the best we can do?" bit of reflection -- I don't expect much to change, R.I.P. America's middle class. I hope I'm wrong.
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.. and so do the ... products I am about to ... leave at the small room 'round the corner. With the little icon on.
Please, have a beer for that comment! (I am having one in an airport lounge. Benefit of being a frequent flyer. Disadvantage: spending so much time at airports. I wish I wouldn't...)
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