
coming soon...
A petition on Change.org to rename the River ISIS
A petition to ban the word IS
Sigh.
Isis is the Isis is the Isis is the Isis.
Yorkshire-based Isis-EX has rebranded to avoid any confusion between its business (making IT kit for hazardous environments) and other organisations intent on making the entire world a hazardous environment. The Scarborough-based company, which has rebadged as Smart-Ex, told local rag The Scarborough News that associations …
There's a shop near my work called "Trading Solutions".
Any guesses what they do? No?
They're a mobile phone repair shop.
It's a crap name partly because of the stupid appropriation of the aforementioned big-business-cliche by the owner of a small two-bit business who doesn't get- or care about- the connotations or meaning of "solutions". Only that it makes them sound like a Big Important Business (the modern equivalent of delusions-of-grandeur white-van-in-a-suburban-driveway companies shoving "International" in their names).
But there's also the even more obvious crapness of it not actually explaining a f*****g thing about what the business does. Granted, you can tell this anyway from seeing all the cheap-tat mobile phone cases and misspelled signs through the window, but it's still crap. If it sounds like anything, it sounds like a B2B services company.
Probably wouldn't have helped here anyway, but while we're on the subject... instead of pandering to these self-glorifying psychopaths by using their favoured name, can't we just agree to refer them as "Daesh" instead?
It's still based on an acronym of the (Arabic version of) the group's name, just not one that legitimises the self-declared image of themselves that they'd like to promote- quite the opposite. It means nothing in English and- more importantly- it's considered incredibly disrespectful by them. Which is nice!
IMHO, even calling them the "so-called" or "self-styled" Islamic State in news reports still gives more attention (and hence legitimacy) to the self-justifying excuse of a bunch of murderers (#), rapists, would-be-committers-of-genocide and general low-life thugs who found it a more exciting option than life as an unemployed toilet cleaner.
(#) Mainly of fellow Muslims that don't agree exactly with their extremist views, of whom they're far more prolific- and deliberate- killers than the West ever managed.