Sweden's Internet is one of the last bastions of freedom in the Internet world. Sure, you get all traffic that leaves or enters the country sucked up by the local NSA who then gladly send copies to the NSA and GCHQ.
When it comes to attempting to censor the 'net, so far so good.
The 'gambling as a backdoor' approach is interesting. The last years here in Sweden have seen very mobile goalposts when it comes to the use of privacy eroding legislation. Sadly, this has a good chance of success.
I just have to revel in the irony of a country, where the government has a monopoly on gambling, passing laws so that they can stifle competition against their monopoly on the Internet.
On commercial TV here in Sweden, 75% or more of prime time advertising is for Internet gambling sites. All commercial TV in Sweden is actually broadcast from outside Sweden and the companies based outside as well. This allows the broadcasters to shape their advertising after the host country's laws, rather than Swedish law. As the companies are incorporated outside Sweden, the government doesn't get 'its' share of the pie via taxes either. This may have been the thorn in their foot that actually pushed them into introducing censorship via mobile goalposts.