back to article Video still causing mobile data traffic to shoot through the roof

Currently, there are as many mobile subscriptions as people in the world, and every second, 20 new mobile broadband subscriptions are activated. This, and the increased video consumption on mobile devices, is pushing data consumption to new heights - mobile data traffic in Q3 2015 was 65 per cent higher than the previous year, …

  1. Daniel Hall

    Facebook

    Did they account for video's watched on Facebook?

    Im not sure how it works, but could the videos watched on Facebook only be seen as web traffic since its through only facebooks servers?

    1. Anonymous Coward
      Anonymous Coward

      Re: Facebook

      Worth noting that the video is compressed and by default plays in awful quality. Even pressing the HD option only improves it a bit.

  2. MrWibble

    How much of that is due to auto-playing video on social media, that people didn't actually want to watch?

  3. Vic

    So let me get this straight...

    A company that sells video encoders and mobile infrastructure reckons you're going to need more video encoders and mobile infrastructure?

    Vic.

  4. Anonymous Coward
    Anonymous Coward

    Hardly surprising

    Video is the most dense sensory input us humans can have. Phones aren't seeking 'input' themselves aside from software updates.

  5. David Roberts

    Desperate times?

    "Because if the cellular community doesn’t own all of it, there won’t be enough money to go around."

    Doesn't this promote the article (or at least the sources) from a reasoned prediction to desperate wishful thinking?

    It seems to suggest that if the traffic trends go as predicted then something in the pricing model is going to break big time if the traffic is not all over cellular.

    Which is kinda scary given the amount of money being/already invested in fibre to or near the premises. Also existing cable networks. Are they suggesting that the final mile will be converted entirely to 5G and the existing core network deployed as backhaul for all these new cell towers needed to service the increased traffic demand?

    It would be good to see a bit more about how they envisage the future infrastructure, especially in areas which curently have poor or no cellular coverage.

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