"kids like legos"
It's "Lego", not "Legos".
Remember when IBM's Watson was touted as a revolutionary machine learning platform that would help revolutionize the medical, science and business intelligence fields? Big Blue's expensive pet project has been showcased as a solution for everything from biomedical research to solving poverty to killing the spreadsheet. Now, …
It's "Lego", not "Legos".
It seems as if you read just the question and not the highly accepted answer which rightly points out that people, not companies, determine the course of the English language.
Contrary to the LEGO Groups' desires, "legos" is a commonly used and long accepted term for a set of LEGO bricks.
Since people like us have been aware of Watson for a while, it's a sensible marketing department that aims its advert at people who aren't like us.
Besides, I can imagine what sort of questions Reg readers might ask of Watson if given a go - I doubt the answers would be suitable for broadcast television commercials.
There's a tendency with results like "kids like lego" to dismiss them as obvious - especially in Headlines, but generally such results are actually just some hacks over simplistic summary. Similar to "Sugar makes you fat" - well, Duh, yes, but the interesting part is "how much sugar makes you gain weight at what rate, from what starting conditions, under what other dietary conditions, environment and exercise levels"
Eg in this case, I'm sure that there was a relative popularity of lego compared to the next whatever-kids-are-interested-in. Ie some quantitative analysis / results.
And I found it interesting (got to go Christmas shopping for the nephew's prezzie yet) that the popular lego(s?) were those that were more generic over the themed ones - an example of the less obvious result hiding in the Duh-Generic.
Also, back to the point of the article, great to know that large scale analytics can be made available easily to the general population, instead of just applying those in academic ivory towers and the great unwashed of the marketing "profession" trying to flog us stuff.
Actually 'Lego' is simply the brand name - therefore it is a Proper Noun. We just customarily - and incorrectly - drop 'bricks' or 'pieces' when talking about Lego.
You don't play with your Hornby do you? (Unless you use the name for something else, but that would just be wrong).
I'm off to play with my Meccanoes.
If I remember rightly Watson uses it's user behaviour as one of it's information sources. So a Doctor not accepting Watson's diagnosis will cause it to learn to diagnose better, a financial advisor overruling it's advice will cause it to tout different products etc. etc.
Question: When Mum and Dad ignore the must-have toy of the season will that cause Watson to recommend that everybody gets an apple, an orange and a doll for Christmas?
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