This is why I love El Reg!
"As a tech journo I’ve seen more awful tech ads than any five people reading this"
And I thank you for enduring that! I hate these conferences, and do most other purely technical folks, but I find it very entertaining to hear about the goings on there. I guess I'm really interested in the whole of the computing world, and being able to choose from a variety of different skills and offerings from the open sores community and their corporate counterparts makes it fun to work in. I'm not even a windows admin by trade, though I recently had a go around with a funny little Server 2012Rsomthing VM and a 2008 one too, and remember why I chose the path of the command line and what are now referred to as cloudy dev ops, over a more desktop/gui/patching/praying role. So, thanks for going to that thing and telling us a good story! This new MS has me interested in what they are doing next, rather than hoping for a speedy death to their OS. I used to be a big MS detractor, but then I got the original xbox and found they can do some things cool, as can Apple do some things awkwardly; remember the Newton or the Apple III? It's hard to get a product to be useful, cool, desirable, etc. I guess they are trying to get that feeling back. Good luck!