Ah... The store in a store concept
Rent the space from the retailer. Then when the tumbleweed fills it up, they can quietly close it down. No Bricks and Mortar to look sad when closed but still identifiably a former MS store.
Probably a good way to test the waters but they really have a long way to go when it comes to retail.
The two big Apple Stores in London could hadly be in more prominent locations. If I was Sataya I would not want to rent space on say Regent St close to Apple and it not be a success. A very public failure is not what they need.