Re: The problem is …
>I might buy an Apple Watch if it weren’t a watch.
From rest of the Tim Cook Telegraph interview:
“We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it -- maybe an app, maybe something else.”
Not having FDA approval limits the applications the Apple Watch can be sold for. It would be easier to get approval for a pared-down, health-focused device, and as Cook has hinted, a possible move from Apple if facing competition from a competitor (be that Polar heart monitors or Rolex, Seiko et al.)
Or, with your Rolex:
The Chronos is a small, 3mm thick disc that attaches to the underneath of your current regular watch. It clings on using a suction system that avoids any messy sticky pads, and makes it easy to swap between watches. Once stuck to your watch, it adds fitness tracking, notifications, and a cool gesture control system — all without changing the outward design of your watch, or swapping the strap.
- https://wearchronos.com/index.html Device is at pre-order stage, so no in depth reviews yet.