Re: Now this IS interesting
>TAG should be able to significantly bite into their iWatch market.
TAG have stated that their smartwatch 'will be upgradable', and teaser images suggest it will look similar to a sports chronograph - circular with numbers around the bezel.
TAG watches, like all their rivals at various prices levels, are nicely made. Details, such as the clasp being machined (not stamped) and then deburred, do make a difference. Apple too though, even according to watch nerd sites like Hodinkee, have the quality of finish and tolerances spot on.
That is all good. However, at the moment every smartwatch with a colour screen* incurs a massive penalty in battery life, so it will be for the individual consumer to weigh the pros against the cons. Some people may find the Apple ecosystem offers them more.
* As opposed to watches from Citizen and G-Shock which give phone notifications and not much else - they last a couple of years on one battery, or indefinitely on kinetic energy.