Are we sure they didn't just clone the Micron chips and forget to remove the logo?
Chinese enterprise data centre IT supplier Huawei now makes its own PCIe flash cards, including the controller functionality. Being shown round an enterprise product exhibition hall in Huawei's Shenzhen campus* we saw a PCIe flash card, the ES3000 v2, with a capacity of up to 3.2TB, and we were able to pick it up and look at …
"Thats a lot of power for 3.2Gb of storage on the top end card."
At the access speeds we're talking about, no it's not. The micron cards Trevor just reviewed have comparable power draw at full song.
If you're not thrashing the crap out of them then they'll draw a hell of a lot less power.