" It was later reported that Davis' identity was stolen multiple times during the ad campaign."
This made me snort out loud.
Identity-protection company LifeLock will shell out $96m in a settlement to end claims it broke a promise over false advertising. The Arizona biz, which tries to alert citizens to possible identity theft, said the payout is part of a settlement deal with US trade watchdog the FTC and several state attorneys general. "The …
"The proposed FTC settlement does not require us to change our current products, services, or business and information security practices, including in particular, our current marketing and advertising practices," LifeLock said in a statement.
Whenever they break for commercials on the local news/talk radio, the advertizers go to work pounding on the listeners like sledge hammers; and the hyperventilating, over-the-top, hard sell LifeLock ads are still about the most obnoxious of the bunch.
lifelock continues to use their revenue to pay fine after fine.....never ending....
They are exceptionally profitable as they provide NO protection as stated by their ads.
In any other business controlled by the FTC, they would be subject to a cease and desist order,not just a fine.
Also please note the attached ad to this article bestidtheftcompanys.com for the most Misleading company around. (they must be owned by lifelock )
Biting the hand that feeds IT © 1998–2021