IBM can win data scientists as an alternative to... Excel?
Seems that IBM is clouding (no pun intended) the product segmentation: Excel is used by data scientists and by almost everyone as a presentation tool. But anyone buying Spark as a sort of up-scaled Excel is a making a big, big mistake, similar to the ones that bought MS SQL Server as an up-scaled Access. These are very different beasts and in the best case, you'll be merely wasting a lot of money in Spark.