Re: How can you fight a monopoly which offers products for free
Microsoft is "trying" but they are so unfocused now because everything they've done in the past 20 years has been a reaction to what someone else has done:
Web becoming a big thing? Let's build IE into the OS so everyone is forced to use it, and have Frontpage use HTTP extensions that only IE understands.
AOL is making a lot of money selling online access? We should sell online access, and build the client in to the OS so everyone is more likely to choose ours.
Phones are starting to get the capability to do email? Let's start doing our own phones, and have them do email also, and have extensions to Exchange that only our phones can access.
Sony is making a lot of money with the Playstation? Let's make our own games console, and not worry if we lose billions on it because eventually it has to make money, right?
Apple is having success with a music player? Let's make our own music player, and offer it in a shit brown color to be original.
Google is starting to make a lot of money in web search? We should make our own search and build it into the OS....wait, we agreed not to do that? How will we get people to use it?
Now Apple's got a phone that totally obsoletes our phone because it obsoletes the phones we were trying to copy? Let's try to copy Apple's phone....maybe we should offer it in brown?
After 15 years of us trying to sell tablets to an unwilling public, Apple figured out what people want in a tablet? Let's do a tablet like theirs, except make the largest change in the history of the Windows GUI so it is touch based even on PCs that don't have touch, because reasons.
No one wants our tablets even when we switched to ARM to make them like everyone else's? Let's stick an expensive x86 CPU in them so they can run full Windows and add a keyboard into the cover so it is essentially too heavy tablet AND a laptop with a super shitty keyboard! People will want that because Apple isn't smart enough to combine the worst attributes of tablets and laptops into a single device.
No one is buying our phones, let's buy the one company that makes most of our phones so we can brand them as Microsoft instead of Nokia, because when people hear the word Microsoft they think quality!
Apple is making a lot of money selling stuff at premium prices and not slinging ads at their customers, while Google is making a lot of money giving away stuff for free while collecting personal information and using that to sling ads at their users. For the next version of Windows we should double dip by following both strategies: We need to charge OEMs to install it and ALSO let consumers install it for free while collecting all sorts of personal information that we hope will allow us to sling ads at them. If they don't want to play along we'll make Windows Update do everything in its power to force people to upgrade to the new Windows whether they like it or not, because nothing makes a happy customer like forcing major changes against their will on equipment they paid for!
I wonder what their next failed plan to ape Apple and Google will be, and how Microsoft will fuck it up due to their inability to understand what parts of their strategies make them successful and more importantly what things they didn't do that made them successful.