Lots of competition - in the cloud and free on your local servers
Business Intelligence is one area that is blossoming without regard to the Old Guard. Used to be that SPSS and SAS, SAP?, had some real muscle in the game. Open source such as R and Python with incredible packages are eating the big boys' lunches.
Microsoft with its acquisition of Revolution Dynamics version of R and integrated with SQL Server 2016 will be a formidable competitor (I guess SQL Server Analytic Services isn't doing that well.) Putting SS2016 on the Azure cloud looks very promising.
"Weeks, not months" - plenty of time for developing and testing, right?