Xbox OS is dreadful imho; anything they can do to improve it is welcome.
People don't buy iPads because of ios. Most apple users don't know what an ios is. This is what MS don't seem to understand.
Many people who actually pay for windows (not bundled with hardware) are actually closet *nuxers, especially after vista and w8.
I agree that MS needs to do "something", but I'm not sure its smartphones or Xbox.
I'd like to see a focus on speed and security, not this obsession with SQUARES.
I work in an office with glass everywhere. It's square. I come home and my windows are square. I walk past a church and think "f****g pedos", then "oooh, pwetty windows". I'm not saying MS should start buggering altar boys, but they might learn a little from this.