One more thing: Swatch trademarks dead Steve Jobs' catchphrase

Swiss watch icon Swatch seems to be taking its burgeoning rivalry with Apple very seriously. The watchmaker has taken out an international trademark on the phrase "Swatch One More Thing." The trademark, set to run through 2025, was filed with the World Intellectual Property Organization (WIPO) in May. The trademark allows …

[Destroy All Monsters]

Viktor der Reiniger fährt vor

Wir zeigen Ihnen, "noch eine Sache", Arschloch

This sounds double ominous in german. Was that really necessary?

[Chris Miller]

Nice subhead

But shouldn't it really be in Schweizerdeutsch?

[Anonymous Coward]

Re: Nice subhead

Where is Niklaus Wirth when you need him?

[Anonymous Coward]

"Well, Tick F**king Tock"

You can trademark that one if you like Mr Swatch.....no charge.

[pewpie]

Pish..

Everyone knows that phrase belongs well and truly to Columbo.. 50 years of TV repeats as documentary evidence.

[Mark 85]

Re: Pish..

I guess Universal will trot out it's lawyers also now and add to the fray. The question is, will they go after Apple or Swatch or both.

[pewpie]

Re: Pish..

Such a shame Peter Falk left us a few years back.. they could have got him on the case.

[Bob Vistakin]

Re: Pish..

Correct - blatantly ripped off Columbo. Nothing Apple ever produced has been original.

It's baked into their mindset. They even took their fucking name from the Beatles record label.

[Anonymous Coward]

No, thanks.

For or against Apple, I find this in poor taste. I can't quite put my finger on it why, but I don't like it.

[Michael Thibault]

Uh-oh!

This could lead to all kinds of complications.

[russell 6]

Re: Uh-oh!

Good use of a double entendre

[Fluffy Bunny]

Just one more thing...

Swatch could compete with Apple by starting up a line of personal computers.

[Swarthy]

I'd be a bit concerend it I were Apple

The Swiss have some form in taking the fight to Apple.

[Anonymous Coward]

Re: I'd be a bit concerend it I were Apple

The Swiss are a nation of holier-than-thou gold thieves and tax cheats. Fuck 'em.

[Destroy All Monsters]

Re: I'd be a bit concerend it I were Apple

LOL u mad?

[Martin Summers]

Swatch are just bitter. They made a pager watch years ago and I really really wanted it, despite being a kid with no money and sadly no one to page me. As far as I know they were the only ones doing that kind of thing with watches, so if they'd carried on innovating like that then people might have paid more interest in them. I'm no Apple fanboi but this from Swatch is a bit pathetic.

[Anonymous Coward]

Going to make for some pretty boring product announcements by Swatch

Oh and one more thing ...

It's a watch!